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Capability

Business Development and Strategy

Our Business Development and Strategy division supports organisations, enterprises, and programmes in moving from ideas and intentions to structured, bankable, and implementable solutions.

Sustainability and ESGBusiness Development and StrategyMarketing and CommunicationsEnd-to-End IT Solutions
Who we are

From ideas to bankable, implementable plans

We work with startups and SMEs (often through accelerators, BSOs, and donor-funded programmes), established companies, investment funds, and NGOs to test opportunities, design viable business models, mobilise capital, and track performance over time.

Our work is grounded in evidence, financial rigor, and a clear understanding of market realities.

Clients and partners

Organisations this division has worked with

PalEatJericho Chamber of Commerce and IndustryTic TonicDual StudiesBeit Al DimashqiJohn Paul II Foundation
What we do

Eight services, one division

From first market question to funded, implementable plan. Open a service to see the work it normally covers.

Defined deliverables per service
  1. 01Market and Opportunity Assessments4
  2. 02Feasibility Studies and Investment Cases4
  3. 03Business Models and Business Plans3
  4. 04Financial Modelling and Analysis4
  5. 05Fundraising and Capital Mobilisation4
  6. 06Monitoring, Evaluation, Accountability, and Learning4
  7. 07Training, Coaching, and Advisory3
  8. 08Strategic Studies and Private Sector Development Analysis3
29 defined deliverables across 8 services, as published.
01

Market and Opportunity Assessments

We help clients understand where and how to play before committing resources.

What this includes4
  • Market sizing and demand assessments for new products, services, or geographies.
  • Customer, competitor, and value chain analysis.
  • Ecosystem and stakeholder mapping for priority sectors or markets.
  • Review of regulatory, policy, and investment climate conditions.
02

Feasibility Studies and Investment Cases

We assess whether concepts are viable, technically, commercially, and financially, and what it will take to make them work.

What this includes4
  • Full feasibility studies for new ventures, expansions, and projects.
  • Assessment of technical options, operating models, and locations.
  • Financial and economic feasibility, including risk and sensitivity analysis.
  • Clear investment cases and go or no-go recommendations for decision makers.
03

Business Models and Business Plans

We work closely with founders and management teams to design or refine business models and translate them into clear, actionable plans.

What this includes3
  • Business model design and validation, including revenue and pricing logic.
  • Business plans with clear value propositions, operations, and marketing strategies.
  • Go-to-market and channel strategies for new and existing offerings.
04

Financial Modelling and Analysis

We build robust financial models that help clients and investors understand the implications of different strategic choices.

What this includes4
  • Integrated three to five year financial models covering income statement, balance sheet, and cash flow.
  • Project and investment-level models, including debt service and coverage ratios.
  • Break-even, scenario, and sensitivity analysis.
  • Support to valuation discussions and assessment of funding needs and structures.
05

Fundraising and Capital Mobilisation

We support enterprises and programmes in preparing for and approaching funders in a structured and credible way.

What this includes4
  • Mapping relevant investors, lenders, and grant makers.
  • Preparation of pitch decks, investment memoranda, and project documentation.
  • Support in setting up data rooms and due diligence processes.
  • Selective success fee-based support where incentives align with client outcomes.
06

Monitoring, Evaluation, Accountability, and Learning

We apply a MEAL lens to business and market development initiatives to ensure results are tracked, analysed, and used.

What this includes4
  • MEAL frameworks and indicator sets for enterprise and private sector development programmes.
  • Tools and templates for data collection, beneficiary tracking, and reporting.
  • Baseline, midterm, and endline reviews and evaluations.
  • Learning products capturing what worked, what did not, and why.
07

Training, Coaching, and Advisory

We deliver practical capacity building grounded in real cases and numbers, not theory alone.

What this includes3
  • Group trainings on business planning, financial management, and investment readiness.
  • One-to-one and small group coaching for startups, SMEs, and leadership teams.
  • Clinics and mentoring as part of accelerators, bootcamps, and incubation programmes.
08

Strategic Studies and Private Sector Development Analysis

For institutions working at a sector or market level, we provide analytical and strategic support.

What this includes3
  • Sector, value chain, and cluster studies identifying constraints and opportunities.
  • Local economic development strategies and action plans.
  • Analysis related to green business, circular economy, digitalisation, and innovation from a private sector perspective.
What we do

Turning ideas into viable, fundable businesses

Our Business Development and Strategy division works with organisations, enterprises, and programmes to turn ideas into clear strategies, viable business models, and implementable plans.

We support startups and SMEs, established companies, funds, NGOs, and development programmes, often through accelerators, BSOs, and donor-funded initiatives, helping them test opportunities, mobilise capital, and deliver results in real markets.

Next step

Talk to the Business Development and Strategy team.

Tell us what you are trying to move and we will tell you, honestly, whether we are the right people for it.

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